Local SEO is a vital component of online marketing for businesses today, and using a topical map can greatly enhance its effectiveness.
So, what is a topical map exactly? A topical map for Local SEO uses a network of closely related topics to create an intuitive structure for website content that is favorable for search engine algorithms and users.
A topical map works best when it caters directly to the common search phrases used by your target audience. By understanding these search phrases, topical clusters can be created around keywords which increase organic traffic.
First and foremost, thorough keyword research must be your initial step. Using platforms like SEMRush or Google Keyword Planner allows you to find high-volume here keywords with low competition linked to your services or products.
After conducting appropriate keyword research, the next step is to build topic clusters centered around the primary keyword on each page. Every secondary keyword must be assigned its own sub-topic, all interlinked to guide back to the main pillar content.
Implementing a topical map into your local SEO strategy is beneficial in many ways. It organizes site content in a way that makes it easier for search engine algorithms to determine relevance, leading to more frequent appearances in search results and higher traffic.
To conclude, using a topical map is not only beneficial for enhancing your local SEO, it also contributes to a more navigable website.